00
0

Wednesday, May 29, 2013

Find Out The Ins And Outs Of Running A Successful Auto News Website

By Sandy West


If it has been some time since you started your car review and news website, but things are not going as well as you had hoped, you might be going about it the wrong way. It's great if you're already using online marketing and SEO, but here are some additional suggestions to take the next step forward.

All visitors do not have time to read all the text on webpages. Normally they will just skim through it and if they find an interesting topic or point, they will read more in detail. Make use of sub-headings and bulleted lists to make the important topics more visible.

If your customers don't have a compelling reason to come back, they won't. So offer them reasons to return! Give out product information, tutorials, recipes - whatever your niche is - and be sure to consistently offer new material. If you can, work in images and videos as much as possible to keep them on your site longer, as well.

When you are trying to create a successful car review and news website, you have to plan it out as much as you can before building it. Draw sketches on paper, and create your entire page structure and themes on paper before replicating that and putting it on the web. If you know what you are going to do, it will make designing it much easier.

Return the favor. If you are getting free promotion from other Auto News Websites, do the same for them. This may mean tweeting about their site, posting details about their site on your page or sharing data on Facebook. When you do this, you gain trust and raised reputation.

To operate a successful car review and news website, make yourself seen to your audience. It does not mean that you take a photo of yourself through your phone camera and place it on the web. Make yourself look reliable and professional. Get a professional photographer take a good photo of you and put that on your website.

If you use contact forms or questionnaires on your car review and news website, each box must have a clear label of what information you desire. If visitors are unsure of what you're asking, you will not get correct information. Making it as simple as you can improves the chances that they'll actually fully fill out the forms.

Don't write in the passive voice! Make sure that the subject of your sentence is acting - not being acted upon. Sound like Yoda, passive voice will make you. Tell readers directly what to do (without being aggressive) and offer clear, simple instructions. You'll convert more sales, and readers appreciate the clarity.

Meeting the need for additional feedback can be done with questionnaires. Users will become annoyed if you use them too much. People are more likely to fill them out if you save them for a review once a year. Take this seriously, valuable information for improvement will come from your visitors. Your personal preference is not what your car review and news website what built for, it was built for theirs.




About the Author:



No comments:

Post a Comment