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Wednesday, December 5, 2018

How To Maximize Your Product Promotion Effort

By Jennifer Wood


The world we live in is a world immersed in business. It drives the economy of nations. The activities associated with it is a varied as the human population. These profit making ventures targets consumer markets and employs different marketing strategies. The most familiar and traditional is by way of advertising. In itself this strategy is done in many ways and has many forms. The most classic is the stationary billboard. Technological developments created the vinyl and with it came the idea of mobile advertising. Companies can now have their vehicles covered with ads done by MN Custom Vehicle Wraps.

Before the development and widespread use of the automobile, rail companies were the pioneer of having their name and logos painted on locomotives. Then plastic was invented which brought about experiment in using it for wrapping with lettering and graphics. This did not prosper as the material was too delicate. However, this changed with the invention of vinyl.

Vinyl printed letter and graphic lamination started to be produced when a company was tasked to develop layered film to be used for vehicle covering as substitute or alternative for paint. A beverage company was the first to employ this novel idea by covering a bus with promotional graphics and texts. Other companies from various sectors soon followed suit including individual entrepreneurs and small and medium enterprises.

New improvements in plastic led to the manufacture of new types of vinyl produced mainly for advertisement wrapping. Novel features like channel bubble eliminators were introduced. Applying and reapplying the wrap several times did not degrade the materials as techniques in adhesion were improved. Heat guns and heating torches are used to mold the material with the vehicle.

Not all automobile wrappings are for advertisements. Some individuals like to have their own identity molded into their cars. We can see this in cars with owners faces on the hood and fabulous bodywork complemented by decals. Some decals are even see through to enable occupants to view the outside. Decals are mostly applied on the sides of automobiles.

Sports also utilizes this new innovation as we can observe in auto races. Teams have the name and logos of their sponsor visibly displayed on their race cars. Formula one and stock car racers foremost in using the technology. But it is not confined only to racing. Team sports like football and basketball have a bus with their team names and identifiers on it.

The procedure for installing the cover has four steps. The first step is consultation. The service provider will inspect the car, make measurements, and propose a design. The next is the designing phase where lettering and graphics are finalized. Following this is the production, the stage when lettering and graphics are printed and laminated. This protects the material from ultraviolet rays and scratches. The last is the installation stage when the actual wrapping takes place.

There are two fundamental types of wrap on for vehicles, that is the part one and the full one. As the words imply, it actually describes the type. The difference is not intentional but is there because of financial expediency. The two type use the same procedure and the installation is performed inside the garages of the service provider where is less dust and other foreign material.

There is a study that mobile advertising is the most cost effective method of promoting a product. If it is used for personal purposes to improve the overall beauty of the car, it can be customized using digitally printed covering which cannot be replicated by standard methods like traditional or airbrush painting. Vehicles with more curvatures are difficult and more expensive to cover.




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