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Monday, May 13, 2013

Positioning Your Auto Lease Website For Future Growth

By Jill Tsai


The truth is, if your auto lease information website is failing, then you are probably not using popular and effective methods for attracting customers to your website. Some methods might include SEO and online marketing through other lease tips sites. Here are some ways to implement these techniques in your website improvement. Best of luck!

Never create a text-only page on your site. Every single page should have at least one visual component - whether it's a picture, drawing, chart, graph or any other kind of image. Whatever your image is, it should be related to the content, and chosen to maximally engage the visitor's attention.

During designing of your site, apply the two click rule, the rule states that a user should be only two clicks away from the content they want from the homepage. Avoid many more pages to prevent the user from getting bored.

Write in an engaging, welcoming and warm style. You want your visitors to feel connected to you and to your auto lease information website. When they encounter your site, it's usually because they've been searching for interests that match your own - so think of your visitors like friends and family that you've got a lot in common with.

Make sure you have a goal in mind when it comes to creating your site. It's always a good idea to plan out your site in advance before you actually tackle the coding and such. Having a layout will make the process of creating your site a much smoother ordeal, helping you to see where content may be amiss, or to keep your thoughts organized.

Visitors will leave before they check the content on your auto lease information website if you have a year stamp that is out of date at the bottom of the page. The entire site should be current, fresh looking and ready for visitors.

Remember, social media is a free promotional tool! There aren't a lot of other avenues that can get your name and ideas in front of that many people for free. But you have to do it in a clever, entertaining way - people don't go on social marketing sites to buy things, so don't be too intrusive or people will block you as spam.

Incorporate white space into your mobile design. When people are on their smartphones they will be tapping with their fingers. This is not the easiest task Therefore; you should give mobile users more white space around clickable elements. This action alone will make your auto lease information website experience better for people on their smartphones.

For auto lease information websites with information that is valuable enough to the user, they may want to print it out. Designing a printer friendly format with a CSS stylesheet will make this much easier for them. You don't want them to get frustrated that they can't print out the article. This can have an unfavorable impact on the attitude that your user will have for your website. Keep things as easy as possible for them.




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